Concepedia
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Publications
1
Citations
37
H-Index
Active since
2016
Pride Morokane is an author specializing in brand management, corporate social responsibility, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementCorporate GovernanceOrganizational BehaviorCorporate Social Responsibility
Publications per year
2016–2016
Drivers of employee propensity to endorse their corporate brand
Pride Morokane, Manoj Chiba, Nicola Kleyn · Journal of Brand Management · 2016 · 37 citations
Brand Equity, Management, Business +8
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