Concepedia

Boram Do

BD

11

Publications

921

Citations

10

H-Index

2011

Active since

Affiliations

Boston College(Current)

Yonsei University

Wayne State University

Lancaster University

Boram Do is an author at Boston College specializing in management, business, and marketing.

Top concepts

ManagementBusinessEducationMarketingConsumer ResearchCultureAdvertisingSocial SciencesBusiness StrategyConsumer Behavior

Publications per year

2011–2024

11

Publications

11

An Affect-Based Model of Recipients’ Responses to Organizational Change Events

Shaul Oreg, Jean M. Bartunek, Gayoung Lee et al. · Academy of Management Review · 2016 · 321 citations

Senior Managers’ Sensemaking and Responses to Strategic Change

Julia Balogun, Jean M. Bartunek, Boram Do · Organization Science · 2015 · 170 citations

Strategic Change, Education, Organizational Culture +17

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

Yeonseo Park, Eunju Ko, Boram Do · Asia Pacific Journal of Marketing and Logistics · 2023 · 99 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

Considering Planned Change Anew: Stretching Large Group Interventions Strategically, Emotionally, and Meaningfully

Jean M. Bartunek, Julia Balogun, Boram Do · Academy of Management Annals · 2011 · 96 citations · Full text

Considering Planned Change Anew: Stretching Large Group Interventions Strategically, Emotionally, and Meaningfully

Jean M. Bartunek, Julia Balogun, Boram Do · Academy of Management Annals · 2011 · 82 citations

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