Concepedia

Tonny K Omwansa

TK

6

Publications

279

Citations

6

H-Index

2009

Active since

Affiliations

University of Nairobi(Current)

University of Bonn

Tonny K Omwansa is an author at University of Nairobi specializing in evaluation, consumer research, and interactive marketing.

Top concepts

BusinessEconomicsMarketingEvaluationManagementDigital EconomyDigital ServicesConsumer ResearchDigital PlatformsCustomer Satisfaction

Publications per year

2009–2022

6

Publications

6

Application of Technology Acceptance Model (TAM) in M-Banking Adoption in Kenya

Isaiah Lule, Tonny K Omwansa, Timothy Mwololo Waema · 2012 · 155 citations · Full text

M-PESA: Progress and Prospects

Tonny K Omwansa · 2009 · 37 citations

Sources of value creation in aggregator platforms for digital services in agriculture - insights from likely users in Kenya

John Kieti, Timothy Mwololo Waema, Elijah Bitange Ndemo et al. · Digital Business · 2021 · 33 citations · Full text

Customer Satisfaction, Aggregator Platforms, Agricultural Extension +18

What really impedes the scaling out of digital services for agriculture? A Kenyan users’ perspective

John Kieti, Timothy Mwololo Waema, Heike Baumüller et al. · Smart Agricultural Technology · 2022 · 30 citations · Full text

Developmental Uses of Mobile Phones in Kenya and Uganda

Johann Maree, Rachel Piontak, Tonny K Omwansa et al. · SSRN Electronic Journal · 2013 · 12 citations · Full text

Rows per page

1–5 of 6