Concepedia

John Kieti

JK

2

Publications

63

Citations

2

H-Index

2021

Active since

Affiliations

University of Nairobi(Current)

University of Bonn

John Kieti is an author at University of Nairobi specializing in digital economy, interactive marketing, and consumer research.

Top concepts

BusinessEconomicsMarketingManagementDigital EconomyDigital ServicesConsumer ResearchDigital PlatformsCustomer SatisfactionInteractive Marketing

Publications per year

2021–2022

2

Publications

2

Sources of value creation in aggregator platforms for digital services in agriculture - insights from likely users in Kenya

John Kieti, Timothy Mwololo Waema, Elijah Bitange Ndemo et al. · Digital Business · 2021 · 33 citations · Full text

Customer Satisfaction, Aggregator Platforms, Agricultural Extension +18

What really impedes the scaling out of digital services for agriculture? A Kenyan users’ perspective

John Kieti, Timothy Mwololo Waema, Heike Baumüller et al. · Smart Agricultural Technology · 2022 · 30 citations · Full text

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