Jorge Alvarado

The sweetest thing: the influence of angularity, symmetry, and the number of elements on shape-valence and shape-taste matches

Alejandro Salgado‐Montejo, Jorge Alvarado, Carlos Velasco et al. · Frontiers in Psychology · 2015 · 89 citations · Full text

Reliance, trust and heuristics in judgmental forecasting

Jorge Alvarado, Lope H. Barrero · Computers in Human Behavior · 2014 · 58 citations

Judgement Aggregation, Behavioral Decision Making, Bias +7

Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

Alejandro Salgado‐Montejo, Carlos Velasco, Juan Sebastián Olier et al. · Journal of Brand Management · 2014 · 57 citations

Marketing, Emotional Words, Personal Branding +12

Expertise, credibility of system forecasts and integration methods in judgmental demand forecasting

Jorge Alvarado, Lope H. Barrero, Dilek Önkal et al. · International Journal of Forecasting · 2016 · 57 citations · Full text

Forecasting Methodology, Economics, Engineering +12

The shapes associated with approach/avoidance words

Carlos Velasco, Alejandro Salgado‐Montejo, Andrew J. Elliot et al. · Motivation and Emotion · 2016 · 34 citations

Cognitive Science, Cognition, Psycholinguistics +4