Concepedia
Statistics
Publications
2
Citations
25
H-Index
Active since
2022
Affiliations
University of Ghana(Current)
Cape Coast Technical University
Atsu Nkukpornu is an author at University of Ghana specializing in management, marketing, and vaccination.
Top concepts
MarketingManagementBusinessCovid-19MedicinePersuasionVaccinationSocial MediaPublic HealthHealth Behavior
Publications per year
2022–2023
Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others
Isaac Sewornu Coffie, Atsu Nkukpornu, William Adomako Kankam et al. · Social Marketing Quarterly · 2022 · 13 citations
Mediating Role, Social Marketing, Social Influence +23
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit
Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu et al. · Marketing Intelligence & Planning · 2023 · 12 citations
Customer Satisfaction, Emotional Exhaustion, Firm Performance +19
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