Isaac Sewornu Coffie

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Publications

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Active since

2022

Affiliations

Accra Technical University(Current)

University of Ghana

Isaac Sewornu Coffie is an author at Accra Technical University specializing in theory of planned behavior, social influence, and social marketing for health.

ORCID

Publications per year

2022–2024

Publications

Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective

Ernest Yaw Tweneboah‐Koduah, Isaac Sewornu Coffie · Social Marketing Quarterly · 2022 · 15 citations

Public Health, Health Behavior, Behavior Change Theory +12

Succession planning practices and succession success in family-owned businesses: the role of leadership style as internal branding mechanism

Isaac Sewornu Coffie, Re-an Müller, Mensah Marfo et al. · Journal of Family Business Management · 2024 · 15 citations

Management, Business Administration, Leadership +14

Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others

Isaac Sewornu Coffie, Atsu Nkukpornu, William Adomako Kankam et al. · Social Marketing Quarterly · 2022 · 14 citations

Social Sciences, Marketing, Social Psychology +15

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