Concepedia

Ilijana Petrovska

IP

4

Publications

88

Citations

4

H-Index

2015

Active since

Affiliations

University American College Skopje(Current)

Ilijana Petrovska is an author at University American College Skopje specializing in management, marketing, and advertising effectiveness.

Top concepts

MarketingManagementTourismBrandingBusinessAdvertisingSocial MediaCommunicationHumor StudiesTourism Demand

Publications per year

2015–2022

4

Publications

4

Is Humor Advertising Always Effective? Parameters for Effective Use of Humor in Advertising

Aneta Djambaska, Ilijana Petrovska, Elena Bundaleska · Journal of Management Research · 2015 · 44 citations · Full text

Customer Satisfaction, Entertainment Marketing, Effective Use +22

The Effects of Organizational Culture and Dimensions on Job Satisfaction and Work-Life Balance

Miodraga Stefanovska–Petkovska, Ilijana Petrovska, Marjan Bojadziev et al. · MONTENEGRIN JOURNAL OF ECONOMICS · 2019 · 21 citations · Full text

Sustainable marketing and consumers’ preferences in tourism

Nikola Cuculeski, Ilijana Petrovska, Vasko Cuculeski · European journal of tourism, hospitality and recreation · 2016 · 13 citations · Full text

Tourism Management, Destination Marketing, Social Media +10

Individual entrepreneurial orientation, self-efficacy, and managerial skills for project performance: an integrated structural approach and analysis

Osama Sam Al-Kwifi, Ilijana Petrovska, Mahour Mellat Parast et al. · Journal of Entrepreneurship in Emerging Economies · 2022 · 10 citations

Rows per page

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