Concepedia

Elena Bundaleska

EB

1

Publications

44

Citations

1

H-Index

2015

Active since

Affiliations

University American College Skopje(Current)

Elena Bundaleska is an author at University American College Skopje specializing in marketing communication, customer satisfaction, and humor studies.

ORCID

Top concepts

BrandingMarketingManagementAdvertisingCommunicationHumor StudiesMedia MarketingSocial MarketingVisual MarketingConsumer Behavior

Publications per year

2015–2015

1

Publications

1

Is Humor Advertising Always Effective? Parameters for Effective Use of Humor in Advertising

Aneta Djambaska, Ilijana Petrovska, Elena Bundaleska · Journal of Management Research · 2015 · 44 citations · Full text

Customer Satisfaction, Entertainment Marketing, Effective Use +22

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