Janelle Applequist

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

Jameson L. Hayes, Guy J. Golan, Brian Britt et al. · International Journal of Advertising · 2019 · 75 citations

Business, Marketing, Marketing Management +17

An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

Janelle Applequist, Jennifer Gerard Ball · The Annals of Family Medicine · 2018 · 64 citations · Full text

Health Professions, Communication, Marketing +17

A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment

Janelle Applequist, Cristina Burroughs, Artemio Ramirez et al. · BMC Medical Research Methodology · 2020 · 38 citations · Full text

Management, Clinical Sciences, Community-based Participatory Research +16

Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach

Jameson L. Hayes, Brian Britt, Janelle Applequist et al. · Journal of Interactive Advertising · 2019 · 33 citations

Business, Marketing, Marketing Management +17

“In Principle We Have Agreement, But in Practice It Is a Bit More Difficult”: Obtaining Organizational Buy-In to Patient-Centered Medical Home Transformation

Janelle Applequist, Michelle Miller‐Day, Peter F. Cronholm et al. · Qualitative Health Research · 2016 · 14 citations

Management, Change Management, Health Services Administration +17