Concepedia

Muhammad Ibrahim

MI

2

Publications

29

Citations

2

H-Index

2022

Active since

Affiliations

Skyline University College(Current)

National College of Business Administration and Economics

Kinnaird College for Women University

Muhammad Ibrahim is an author at Skyline University College specializing in interactive marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingPsychologyUser ExperienceMarketing Strategy

Publications per year

2022–2022

2

Publications

2

Innovativeness and Involvement: An Unexpected Purchase Due to a Referral Behavior

Fizza Ramzan, Izza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 16 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Izza Ramzan, Fizza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 13 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

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