Concepedia

Fizza Ramzan

FR

2

Publications

29

Citations

2

H-Index

2022

Active since

Affiliations

Skyline University College(Current)

Kinnaird College for Women University

National College of Business Administration and Economics

Fizza Ramzan is an author at Skyline University College specializing in interactive marketing, consumer behavior, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingPsychologyUser ExperienceMarketing Strategy

Publications per year

2022–2022

2

Publications

2

Innovativeness and Involvement: An Unexpected Purchase Due to a Referral Behavior

Fizza Ramzan, Izza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 16 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Izza Ramzan, Fizza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 13 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

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