Concepedia

Izza Ramzan

IR

Statistics

Publications

2

Citations

29

H-Index

2

Active since

2022

Affiliations

National College of Business Administration and Economics(Current)

Kinnaird College for Women University

Skyline University College

Izza Ramzan is an author at National College of Business Administration and Economics specializing in interactive marketing, management, and marketing.

Top concepts

Publications per year

2022–2022

2

Publications

2

Innovativeness and Involvement: An Unexpected Purchase Due to a Referral Behavior

Fizza Ramzan, Izza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 16 citations

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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention

Izza Ramzan, Fizza Ramzan, Muhammad Ibrahim et al. · 2022 International Conference on Cyber Resilience (ICCR) · 2022 · 13 citations

, , +17

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