Concepedia

Niall Piercy

NP

28

Publications

2.7K

Citations

21

H-Index

2004

Active since

Affiliations

University of Bath(Current)

Swansea University

Cardiff University

Monash University

Cardiff Metropolitan University

Niall Piercy is an author at University of Bath specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEducationConsumer ResearchDigital MarketingStrategic ManagementCustomer SatisfactionInteractive MarketingBusiness Strategy

Publications per year

2004–2015

28

Publications

28

Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust

Emma Slade, Yogesh K. Dwivedi, Niall Piercy et al. · Psychology and Marketing · 2015 · 871 citations · Full text

Consumer Uncertainty, Innovation Adoption, Digital Marketing +17

The relationship between lean operations and sustainable operations

Niall Piercy, Nick Rich · International Journal of Operations & Production Management · 2015 · 381 citations

Engineering, Lean Operational Practices, Sustainability Performance +20

Exploring consumer adoption of proximity mobile payments

Emma Slade, Michael D. Williams, Yogesh K. Dwivedi et al. · Journal of Strategic Marketing · 2014 · 336 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Lean transformation in the pure service environment: the case of the call service centre

Niall Piercy, Nick Rich · International Journal of Operations & Production Management · 2009 · 319 citations

Total Quality Management, Customer Satisfaction, Logistics Processes +24

High quality <i>and</i> low cost: the lean service centre

Niall Piercy, Nick Rich · European Journal of Marketing · 2009 · 81 citations

Total Quality Management, Logistics Processes, Engineering +21

Rows per page

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