Mustika Sufiati Purwanegara

Snapshot on Indonesia Regulation in Mobile Internet Banking Users Attitudes

Mustika Sufiati Purwanegara, Atik Apriningsih, Febri Andika · Procedia - Social and Behavioral Sciences · 2014 · 57 citations · Full text

Digital Marketing, Consumer Research, Consumer Fraud +19

EXPLORING THE IMPACT OF ISLAMIC BUSINESS ETHICS AND RELATIONSHIP MARKETING ORIENTATION ON BUSINESS PERFORMANCE: THE ISLAMIC BANKING EXPERIENCE

Gusti Oka Widana, Sudarso Kaderi Wiryono, Mustika Sufiati Purwanegara et al. · 2015 · 25 citations

Relationship Marketing, Customer Satisfaction, Management +9

Exploring implicit and explicit attitude toward saving at Islamic bank

Wahyu Tri Setyobudi, Sudarso Kaderi Wiryono, Reza Ashari Nasution et al. · Journal of Islamic marketing · 2015 · 21 citations

Economics, Islamic Economics, Explicit Attitude +14

Effects of Colour towards Underwear Choice Based on Electroencephalography (EEG)

Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto Suprijanto · Australasian Marketing Journal (AMJ) · 2016 · 21 citations

Behavioral Decision Making, Digital Marketing, Color Psychology +23

Defining Event Marketing as Engagement-Driven Marketing Communication

Romi Setiawan, Dermawan Wibisono, Mustika Sufiati Purwanegara · Gadjah Mada International Journal of Business · 2022 · 19 citations · Full text

Entertainment Marketing, Digital Marketing, Brand Strategy +21