Concepedia

Fitri Aprilianty

FA

3

Publications

45

Citations

3

H-Index

2016

Active since

Affiliations

Bandung Institute of Technology(Current)

Fitri Aprilianty is an author at Bandung Institute of Technology specializing in digital marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionInteractive MarketingConsumer Decision MakingDesignFashion

Publications per year

2016–2022

3

Publications

3

Effects of Colour towards Underwear Choice Based on Electroencephalography (EEG)

Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto Suprijanto · Australasian Marketing Journal (AMJ) · 2016 · 21 citations

Behavioral Decision Making, Digital Marketing, Color Psychology +23

Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application

Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan, Fitri Aprilianty et al. · Binus Business Review · 2022 · 14 citations · Full text

Consumer Uncertainty, Engineering, Digital Marketing +26

The Impact Buy Now Pay Later Feature Towards Online Buying Decision in E-Commerce Indonesia

Muhammad . Rafidarma K, Fitri Aprilianty · International Journal of Business and Technology Management · 2022 · 10 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

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