1
Publications
10
Citations
1
H-Index
2022
Active since
Muhammad . Rafidarma K is an author specializing in purchase intention, structural equation modeling, and interactive marketing.
Top concepts
BusinessEconomicsMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionBehavioral EconomicsCustomer Satisfaction
Publications per year
2022–2022
1
1