Ružica Kovač-Žnideršić is an author at University of Novi Sad specializing in consumer decision making, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingHealthBusinessNutritionStatisticsData Mining
Publications per year
2013–2015
2
2
Application of health and taste attitude scales in Serbia
Aleksandar Grubor, Nenad Djokić, Ines Djokic et al. · British Food Journal · 2015 · 17 citations
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