Concepedia

Nenad Djokić

ND

16

Publications

318

Citations

12

H-Index

2012

Active since

Affiliations

University of Novi Sad(Current)

Nenad Djokić is an author at University of Novi Sad specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementPublic HealthConsumer BehaviorConsumer ResearchHealthNutritionFood ChoiceFood Policy

Publications per year

2012–2024

16

Publications

16

Organic food consumer profile in the Republic of Serbia

Aleksandar Grubor, Nenad Djokić · British Food Journal · 2015 · 73 citations

Nutrition, Novel Food, Public Health Nutrition +18

Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels

Aleksandar Grubor, Nikola Milićević, Nenad Djokić · Sustainability · 2019 · 26 citations · Full text

Tourism Management, Tourism Performance, Green Marketing +21

Green Loans in Bank Portfolio: Financial and Marketing Implications

Vera Mirović, Branimir Kalaš, Ines Djokic et al. · Sustainability · 2023 · 26 citations · Full text

Financial Economics, Green Loans, Bank Profitability +12

The Use of Conjoint and Cluster Analysis For Preference-Based Market Segmentation

Nenad Djokić, Suzana Salai, Ružica Kovač-Žnideršić et al. · Engineering Economics · 2013 · 19 citations · Full text

Marketing Analytics, Engineering, Prior Knowledge Incorporation +25

Students’ Intention toward Artificial Intelligence in the Context of Digital Transformation

Nikola Milićević, Branimir Kalaš, Nenad Djokić et al. · Sustainability · 2024 · 19 citations · Full text

Artificial Intelligence, E-learning, Effort Expectancy +22

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