Concepedia
Statistics
Publications
13
Citations
202
H-Index
10
Active since
2007
Affiliations
National Taipei University(Current)
National Taiwan University
Yuan Ze University
Renmin University of China
I‐Ping Chiang is an author at National Taipei University specializing in business, consumer behavior, and marketing management.
Publications per year
2007–2019
Exploring the Benefits of Social Media Marketing for Brands and Communities
I‐Ping Chiang · International Journal of Electronic Commerce Studies · 2019 · 26 citations · Full text
Business, Marketing, Marketing Management +10
Exploring the Impacts of Blog Marketing on Consumers
I‐Ping Chiang, Chung-Hsien Hsieh · Social Behavior and Personality An International Journal · 2011 · 24 citations · Full text
Business, Marketing, Marketing Management +15
Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences
I‐Ping Chiang, Shih Hui Lo, Linghui Wang · Contemporary Management Research · 2018 · 23 citations · Full text
Business, Marketing, Marketing Management +17
Characterizing Web users' degree of Web 2.0‐ness
I‐Ping Chiang, Chun‐Yao Huang, Chien‐Wen Huang · Journal of the American Society for Information Science and Technology · 2009 · 20 citations
Business, Computer Science, Information Systems +13
Characterizing Web users' online information behavior
Chun‐Yao Huang, Yung‐Cheng Shen, I‐Ping Chiang et al. · Journal of the American Society for Information Science and Technology · 2007 · 17 citations
Business, Information Systems, Psychology +14
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