Renee Rui Chen

Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media

Wei Wang, Renee Rui Chen, Carol Xiaojuan Ou et al. · Computers in Human Behavior · 2018 · 114 citations

Marketing, Online Customer Behavior, Social Media +13

A symbolic interactionism perspective of using social media for personal and business communication

Renee Rui Chen, Robert M. Davison, Carol Xiaojuan Ou · International Journal of Information Management · 2019 · 63 citations · Full text

Symbolic Interactionism Perspective, Social Media, Social Networks +13

Facilitating interorganizational trust in strategic alliances by leveraging blockchain-based systems: Case studies of two eastern banks

Renee Rui Chen, Kun Chen, Carol Xiaojuan Ou · International Journal of Information Management · 2022 · 54 citations · Full text

Eastern Banks, Mergers And Acquisitions, Interorganizational Relationship +13

Moving beyond the direct impact of using CRM systems on frontline employees' service performance: The mediating role of adaptive behaviour

Renee Rui Chen, Carol Xiaojuan Ou, Wei Wang et al. · Information Systems Journal · 2019 · 38 citations · Full text

Customer Experience, Customer Satisfaction, Services Management +19

Herd behavior in social commerce: understanding the interplay between self-awareness and environment-awareness

Xiayu Chen, Renee Rui Chen, Shaobo Wei et al. · Internet Research · 2023 · 14 citations · Full text