Concepedia

Author

Urooj Ahmad Siddiqui

Also Known As

Siddiqui, Urooj Ahmad, Urooj Ahmad Siddiqui

12

Publications

130

Citations

3

H-Index

19

Concepts

All Affiliations

UA

About

Urooj Ahmad Siddiqui is an author at Indian Institute of Management Lucknow specializing in consumer behavior, communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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120

2

Management

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120

3

Communication

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120

4

Marketing

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1

120

5

Brand Building

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120

Urooj Ahmad Siddiqui

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1

Publications

120

Citations

1

H-Index

YearCitations

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