Concepedia

Urooj Ahmad Siddiqui

UA

Statistics

Publications

1

Citations

120

H-Index

1

Active since

2021

Affiliations

Indian Institute of Management Lucknow(Current)

Urooj Ahmad Siddiqui is an author at Indian Institute of Management Lucknow specializing in consumer behavior, communication, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

Mohd Shuaib Siddiqui, Urooj Ahmad Siddiqui, Mohammed Arshad Khan et al. · Journal of theoretical and applied electronic commerce research · 2021 · 120 citations · Full text

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