Concepedia
Statistics
Publications
1
Citations
25
H-Index
Active since
1998
Roland van der Vorst is an author specializing in brand management, brand strategy, and strategic management.
Publications per year
1998–1998
Brand based strategic management
Andy Mosmans, Roland van der Vorst · Journal of Brand Management · 1998 · 25 citations
Business, Marketing Management, Strategic Management +5
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