Yeon Ho Shin

The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus

Yeon Ho Shin, Jinyoung Im, Seung Eun Jung et al. · International Journal of Hospitality Management · 2017 · 334 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +14

The role of attitude, subjective norm, perceived behavioral control, and moral norm in the intention to purchase local food products

Yeon Ho Shin, Murat Hançer · Journal of Foodservice Business Research · 2016 · 226 citations

The effect of environmental values and attitudes on consumer willingness to pay more for organic menus: A value-attitude-behavior approach

Yeon Ho Shin, Hyoungeun Moon, Seung Eun Jung et al. · Journal of Hospitality and Tourism Management · 2017 · 223 citations

Food Marketing, Green Marketing, Consumer Choice +15

Motivations behind Consumers’ Organic Menu Choices: The Role of Environmental Concern, Social Value, and Health Consciousness

Yeon Ho Shin, Jinyoung Im, Seung Eun Jung et al. · Journal of Quality Assurance in Hospitality & Tourism · 2018 · 97 citations

Consumer values and service quality perceptions of food truck experiences

Yeon Ho Shin, Haemi Kim, Kimberly Severt · International Journal of Hospitality Management · 2018 · 76 citations

Customer Experience, Customer Satisfaction, Service Quality +8