Concepedia

Tian Hewei

TH

Statistics

Publications

4

Citations

232

H-Index

4

Active since

2021

Affiliations

Fuzhou University(Current)

Tongmyong University

Tian Hewei is an author at Fuzhou University specializing in interactive marketing, customer satisfaction, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchCustomer SatisfactionInteractive MarketingArtsConsumer BehaviorPurchase IntentionFashion

Publications per year

2021–2022

4

Publications

4

Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect

Tian Hewei, Young‐Sook Lee · Entertainment Computing · 2021 · 160 citations

Customer Satisfaction, Online Customer Behavior, Buying Behavior +14

Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience

Tian Hewei · PLoS ONE · 2022 · 33 citations · Full text

Customer Satisfaction, Consumer Research, Communication +18

Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast

Tian Hewei · Frontiers in Psychology · 2022 · 24 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +18

Influencing Factors of Online Course Learning Intention of Undergraduates Majoring in Art and Design: Mediating Effect of Flow Experience

Tian Hewei, Youngsook Lee · SAGE Open · 2022 · 15 citations · Full text

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