3
Publications
51
Citations
3
H-Index
2023
Active since
Affiliations
University of Eastern Finland(Current)
Minna Heikinheimo is an author at University of Eastern Finland specializing in business strategy, business intelligence, and customer satisfaction.
Top concepts
BusinessMarketingManagementBusiness StrategyDigital MarketingStrategic ManagementBusiness IntelligenceCustomer SatisfactionBusiness-to-consumer Marketing
Publications per year
2023–2025
3
3
Minna Heikinheimo, Pia Hautamäki, Saara Julkunen et al. · Industrial Marketing Management · 2023 · 26 citations · Full text
Customer Satisfaction, Business-to-business Research, Business Intelligence +18
Rows per page
1–3 of 3