Yung‐Chuan Huang

Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention

Yung‐Chuan Huang · Journal of Retailing and Consumer Services · 2022 · 167 citations

Behavioral Sciences, Engineering, Assistive Technology +7

Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention

Yung‐Chuan Huang, Chih-Hsing Sam Liu · International Journal of Contemporary Hospitality Management · 2017 · 124 citations

Tourism Management, Natural Environment, Tourism Supply +23

How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective

Yung‐Chuan Huang · Journal of Retailing and Consumer Services · 2022 · 69 citations

Economy Perspective, Brand Equity, Brand Management +9

The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan

Sheng-Fang Chou, Jeou‐Shyan Horng, Chih‐Hsing Liu et al. · Journal of Hospitality and Tourism Management · 2020 · 61 citations

Entrepreneurial Innovation, Innovation, Critical Criteria +10

Analysis of tourism and hospitality sustainability education with co-competition creativity course planning

Chih‐Hsing Liu, Jeou‐Shyan Horng, Sheng-Fang Chou et al. · Journal of Hospitality Leisure Sport & Tourism Education · 2017 · 51 citations

Tourism Management, Tourism Competitiveness, Hospitality Marketing +7