Concepedia

Nataliya Tovma

NT

4

Publications

101

Citations

4

H-Index

2019

Active since

Affiliations

Al-Farabi Kazakh National University(Current)

Nataliya Tovma is an author at Al-Farabi Kazakh National University specializing in global marketing, marketing communication, and communication.

ORCID

Top concepts

Publications per year

2019–2023

4

Publications

4

DEFINING, CONCEPTUALISING AND MEASURING THE DIGITAL ECONOMY

Pomfret Richard A, Mukhtarova Karlygash S, Nataliya Tovma · Central Asian Journal of Social Sciences and Humanities · 2019 · 36 citations · Full text

Improving real estate CRM user experience and satisfaction: A user-centered design approach

Mariana Ferreira, João Antão, Rúben Pereira et al. · Journal of Open Innovation Technology Market and Complexity · 2023 · 28 citations · Full text

Marketing communications in the digital age

Zhazira Idrysheva, Nataliya Tovma, Kyz-Zhibek Abisheva et al. · E3S Web of Conferences · 2019 · 20 citations · Full text

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Territorial marketing and its role in determining regional competitiveness. Evaluating supply chain management

Nataliya Tovma, Nursultan Shurenov, Laila Bimendiyeva et al. · Uncertain Supply Chain Management · 2019 · 17 citations · Full text

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