Ching-Yi Daphne Tsai

Statistics

Publications

Citations

280

H-Index

Active since

2012

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Kao Yuan University

Ching-Yi Daphne Tsai is an author at National Kaohsiung First University of Science and Technology specializing in management, marketing, and social sciences.

ORCID

Top concepts

MarketingManagementBusinessMotivationPsychologySocial BehaviorSocial SciencesSocial InfluenceSocial PsychologyBehavioral Science

Publications per year

2012–2020

Publications

Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty

Shih-Hao Wu, Ching-Yi Daphne Tsai, Chung-Chieh Hung · Journal of Sport Management · 2012 · 137 citations

Behavioral Decision Making, Social Psychology, Social Influence +24

Customer citizenship behavior on social networking sites

Shih-Hao Wu, Stephen Chi‐Tsun Huang, Ching-Yi Daphne Tsai et al. · Internet Research · 2017 · 69 citations

Customer Satisfaction, Consumer Research, Social Influence +17

From mandatory to voluntary: consumer cooperation and citizenship behaviour

Ching-Yi Daphne Tsai, Shih-Hao Wu, Stephen Chi‐Tsun Huang · Service Industries Journal · 2017 · 41 citations

Customer Satisfaction, Consumer Cooperation, Consumer Motivation +21

As loyal as migratory birds: analyzing event revisit intention with dramaturgy and environmental psychology theories

Shih-Hao Wu, Stephen Chi‐Tsun Huang, Ching-Yi Daphne Tsai et al. · Asia Pacific Journal of Tourism Research · 2020 · 20 citations

Behavioral Decision Making, Social Psychology, Environmental Psychology +24

Relationship quality in a coproduction context and the moderating effects of relationship orientation

Shih-Hao Wu, Stephen Chi‐Tsun Huang, Ching-Yi Daphne Tsai et al. · Total Quality Management & Business Excellence · 2012 · 13 citations

Total Quality Management, Customer Satisfaction, Social Psychology +24

Rows per page

1–5 of 5