Jenny V. Bittner

Motivational effects and age differences of gamification in product advertising

Jenny V. Bittner, Jeffrey Shipper · Journal of Consumer Marketing · 2014 · 235 citations

Behavioral Decision Making, Digital Marketing, Consumer Motivation +26

Competitive mindsets, creativity, and the role of regulatory focus

Jenny V. Bittner, Heike Heidemeier · Thinking Skills and Creativity · 2013 · 61 citations

Business, Competitor Analysis, Competitive Advantage +4

Cooperation goals, regulatory focus, and their combined effects on creativity

Jenny V. Bittner, Mareen Bruena, Eric F. Rietzschel · Thinking Skills and Creativity · 2015 · 33 citations · Full text

Behavioral Sciences, Creativity, Creative Thinking +5

Competition and Achievement Goals in Work Teams

Heike Heidemeier, Jenny V. Bittner · Human Performance · 2012 · 31 citations

Health promotion messages: The role of social presence for food choices

Jenny V. Bittner, Micaela M. Kulesz · Appetite · 2015 · 23 citations

Public Health Nutrition, Consumer Research, Social Marketing +17