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Jeffrey Shipper

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Publications

1

Citations

235

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1

Active since

2014

Affiliations

University of Twente(Current)

Jeffrey Shipper is an author at University of Twente specializing in interactive marketing, gamification, and consumer motivation.

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Publications per year

2014–2014

1

Publications

1

Motivational effects and age differences of gamification in product advertising

Jenny V. Bittner, Jeffrey Shipper · Journal of Consumer Marketing · 2014 · 235 citations

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