Concepedia

Murry Harmawan Saputra

MH

Statistics

Publications

3

Citations

37

H-Index

3

Active since

2020

Affiliations

Universitas Borneo Tarakan(Current)

Murry Harmawan Saputra is an author at Universitas Borneo Tarakan specializing in marketing management, marketing, and green purchase behavior.

ORCID

Publications per year

2020–2024

3

Publications

3

An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value

Murry Harmawan Saputra, Bening Kristyassari, Naili Farida et al. · Journal of Environmental Management and Tourism · 2020 · 13 citations

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Small and medium-sized enterprises dynamic capabilities and competitive advantage: The mediating effect of digitalization

Murry Harmawan Saputra, Mohamad Nur Utomo, Kasmad Ariansyah et al. · Entrepreneurial Business and Economics Review · 2024 · 13 citations · Full text

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BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE

Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia et al. · ASEAN Marketing Journal · 2021 · 11 citations · Full text

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