Concepedia

Silke Bambauer-Sachse

SB

Statistics

Publications

15

Citations

908

H-Index

15

Active since

2009

Affiliations

University of Fribourg(Current)

University of Augsburg

Silke Bambauer-Sachse is an author at University of Fribourg specializing in marketing, business, and marketing management.

Publications per year

2009–2025

15

Publications

15

Brand equity dilution through negative online word-of-mouth communication

Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 2010 · 460 citations

Business, Marketing, Marketing Management +14

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 2013 · 67 citations

Business, Marketing, Marketing Management +11

Service recovery for moderate and high involvement services

Silke Bambauer-Sachse, Landisoa Rabeson · Journal of Services Marketing · 2015 · 50 citations

Business, Hospitality Management, Operations Management +17

Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility

Silke Bambauer-Sachse, Landisoa Rabeson · Journal of Retailing and Consumer Services · 2014 · 43 citations

Planning, Operations Management, Recovery Planning +7

Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions

Silke Bambauer-Sachse, Ashley Young · Journal of Service Research · 2023 · 43 citations · Full text

Business, Marketing, Marketing Management +7

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