Concepedia

Sabrina Mangold

SM

Statistics

Publications

3

Citations

549

H-Index

3

Active since

2009

Affiliations

University of Fribourg(Current)

Sabrina Mangold is an author at University of Fribourg specializing in business, word-of-mouth marketing, and marketing.

Publications per year

2009–2013

3

Publications

3

Brand equity dilution through negative online word-of-mouth communication

Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 2010 · 460 citations

, , +14

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 2013 · 67 citations

, , +11

Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices

Silke Bambauer-Sachse, Sabrina Mangold · Journal of Retailing and Consumer Services · 2009 · 22 citations

, , +12

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