Kara Xiaohui is an author at University of Otago specializing in brand management, purchase intention, and customer satisfaction.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyFood MarketingBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2021–2021
1
1
Kara Xiaohui, Damien Mather, Dana L. Ott et al. · International Journal of Retail & Distribution Management · 2021 · 57 citations
Customer Experience, Customer Satisfaction, Digital Marketing +20
Rows per page
1–1 of 1