Letizia Alvino

Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers

Rosa Maria Dangelico, Letizia Alvino, Luca Fraccascia · Technological Forecasting and Social Change · 2022 · 123 citations · Full text

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

Letizia Alvino, Efthymios Constantinides, Rob van der Lubbe · Frontiers in Psychology · 2021 · 79 citations · Full text

Neuropsychology, Behavioral Decision Making, Consumer Study +27

Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

Letizia Alvino, Rob van der Lubbe, Reinoud Joosten et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 45 citations · Full text

Neuropsychology, Which Wine, Behavioral Decision Making +21

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

Letizia Alvino, Efthymios Constantinides, Massimo Franco · International Journal of Marketing Studies · 2018 · 41 citations · Full text

Behavioral Decision Making, Consumer Study, Affective Neuroscience +22

This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay

Flavio Boccia, Letizia Alvino, Daniela Covino · Nutrition & Food Science · 2023 · 40 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25