Concepedia

Zheshi Bao

ZB

18

Publications

953

Citations

18

H-Index

2016

Active since

Affiliations

Nanjing University of Finance and Economics(Current)

Hohai University

Zheshi Bao is an author at Nanjing University of Finance and Economics specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial InfluenceInteractive MarketingCommunicationMedia MarketingConsumer EngagementCustomer SatisfactionArts

Publications per year

2016–2023

18

Publications

18

Exploring consumers’ purchase intention in social commerce

Chao Liu, Zheshi Bao, Zheng Chui-yong · Asia Pacific Journal of Marketing and Logistics · 2019 · 163 citations

Digital Marketing, Social Commerce, Consumer Research +20

Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Zheshi Bao, Jīng Yáng · Management Decision · 2022 · 84 citations

Customer Satisfaction, Behavioral Decision Making, Flow Experience +19

Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence

Zheshi Bao, Dongdong Wang · Journal of Research in Interactive Marketing · 2021 · 82 citations

Consumer Research, Brand Strategy, Elaboration Likelihood Model +23

Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model

Zheshi Bao, Yan Zhu · Asia Pacific Journal of Marketing and Logistics · 2022 · 70 citations

Customer Satisfaction, Purpose Live, Digital Marketing +21

Why people use social networking sites passively

Xinhua Zhu, Zheshi Bao · Aslib Journal of Information Management · 2018 · 68 citations

Online Communication, Online Communities, Social Influence +21

Rows per page

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