Zheshi Bao - Concepedia

Author

Zheshi Bao

Nanjing University of Finance and Economics

Also Known As

Zheshi Bao

Publications

975

Citations

H-Index

Concepts

All Affiliations

Nanjing University of Finance and Economics Hohai University

About

Zheshi Bao is an author at Nanjing University of Finance and Economics specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	543
2	Business	6	6	378
3	Education	2	2	67
4	Engineering	1	1	18
5	Health Sciences	1	1	61

Zheshi Bao

Publications

953

Citations

H-Index

Page 1

	Year	Citations
Exploring consumers’ purchase intention in social commerce Chao Liu, Zheshi Bao, Zheng Chui-yong Asia Pacific Journal of Marketing and Logistics Digital MarketingSocial CommerceConsumer ResearchConsumer AttitudeSocial Influence	2019	163
Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience Zheshi Bao, Jīng Yáng Management Decision Customer SatisfactionBehavioral Decision MakingFlow ExperienceConsumer ResearchSocial Influence	2022	84
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence Zheshi Bao, Dongdong Wang Journal of Research in Interactive Marketing Consumer ResearchBrand StrategyElaboration Likelihood ModelCommunicationOnline Customer Behavior	2021	82
Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model Zheshi Bao, Yan Zhu Asia Pacific Journal of Marketing and Logistics Customer SatisfactionPurpose LiveDigital MarketingCustomers ’ StickinessConsumer Research	2022	70
Why people use social networking sites passively Xinhua Zhu, Zheshi Bao Aslib Journal of Information Management Online CommunicationOnline CommunitiesSocial InfluenceCommunicationSns Fatigue	2018	68
Why customers have the intention to reuse food delivery apps: evidence from China Zheshi Bao, Yun Zhu British Food Journal Customer SatisfactionConsumer ResearchSocial InfluenceOnline Customer BehaviorBuying Behavior	2021	61
Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory Taozhen Huang, Zheshi Bao, Yan Li Program electronic library and information systems Customer SatisfactionDigital MarketingConsumer MotivationConsumer ResearchCommunication	2017	58
The role of negative network externalities in SNS fatigue Yun Zhu, Zheshi Bao Data Technologies and Applications Digital MarketingOnline CommunicationSocial OverloadOnline CommunitiesNetwork Robustness	2018	51
What drives users’ participation in online social Q&A communities? An empirical study based on social cognitive theory Zheshi Bao, Zhiyong Han Aslib Journal of Information Management Online CommunitiesEducationSocial InfluenceCommunicationSocial Sciences	2019	49
How Repurchase Intention Is Affected in Social Commerce?: An Empirical Study Bo Shang, Zheshi Bao Journal of Computer Information Systems Customer SatisfactionEconomicsOnline Customer BehaviorEmpirical StudyBehavioral Decision Making	2020	41

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