Concepedia
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Publications
1
Citations
13
H-Index
Active since
1968
S. Watson Dunn is an author specializing in controlled environment testing, advertising, and international advertising campaigns.
Publications per year
1968–1968
Relative Effectiveness of Advertisements of Foreign and Domestic Origin
Stephen Schleifer, S. Watson Dunn · Journal of Marketing Research · 1968 · 13 citations
Business, Communication, Marketing +14
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