Statistics
Publications
5
Citations
147
H-Index
5
Active since
1997
Affiliations
Gewei Ye is an author at Johns Hopkins University specializing in business, marketing, and marketing management.
Publications per year
1997–2009
5
5
The <i>locus</i> effect on inertia equity
Gewei Ye · Journal of Product & Brand Management · 2005 · 20 citations
Mobile Marketing Systems: Framework and Technology Enabler
Gewei Ye · SSRN Electronic Journal · 2009 · 15 citations · Full text
Inertia Equity: The Impact of Anchoring Price in Brand Switching
Gewei Ye · SSRN Electronic Journal · 2004 · 13 citations · Full text
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