Concepedia

Fiona Gilmore

FG

5

Publications

494

Citations

5

H-Index

2002

Active since

Affiliations

University of Canterbury(Current)

Fiona Gilmore is an author at University of Canterbury specializing in brand building, brand strategy, and globalization.

Top concepts

BrandingLanguageManagementGlobalizationBrand StrategyBrand ManagementBrand DevelopmentCultureSpanishBusiness

Publications per year

2002–2012

5

Publications

5

A country — can it be repositioned? Spain — the success story of country branding

Fiona Gilmore · Journal of Brand Management · 2002 · 371 citations

Culture, Country —, International Marketing +14

Blended Learning for Academic Resilience in Times of Disaster or Crisis

Julie Mackey, Fiona Gilmore, Nicki Dabner et al. · University of Canterbury Research Repository (University of Canterbury) · 2012 · 57 citations · Full text

Branding for success.

Fiona Gilmore, Nigel Morgan, Annette Pritchard et al. · 2002 · 37 citations

Marketing, Personal Branding, Luxury Branding +11

Privatization, Illumination, and Validation in Identity-Making within a Teacher Educator Research Collective

Ronnie Davey, Vince Ham, Fiona Gilmore et al. · Studying Teacher Education · 2011 · 19 citations

Teacher Education, Social Identity, Performance Studies +11

Shanghai: Unleashing creative potential

Fiona Gilmore · Journal of Brand Management · 2004 · 10 citations

Creative Technology, Chinese Culture, Contemporary Art +8

Rows per page

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