M.Bus. Budi Santosa

A modified sorting task to investigate consumer perceptions of extra virgin olive oils

M.Bus. Budi Santosa, Hervé Abdi, J.-X. Guinard · Food Quality and Preference · 2010 · 74 citations

Food Marketing, Advertising, Modified Sorting Task +12

Means-end chains analysis of extra virgin olive oil purchase and consumption behavior

M.Bus. Budi Santosa, Jean‐Xavier Guinard · Food Quality and Preference · 2010 · 70 citations

Food Marketing, Health Sciences, Management +10

Knowledge, beliefs, habits and attitudes of California consumers regarding extra virgin olive oil

M.Bus. Budi Santosa, Elizabeth J. Clow, Nicole D. Sturzenberger et al. · Food Research International · 2013 · 56 citations

Food Authenticity, Food Marketing, Consumer Research +6

ROC curve analysis to determine effects of repetition on the criteria for same–different and A Not-A tests

M.Bus. Budi Santosa, Michael J. Hautus, Michael O’Mahony · Food Quality and Preference · 2010 · 13 citations

Reliability, Engineering, Not-a Tests +3

SEQUENTIAL SENSITIVITY ANALYSIS FOR SAME–DIFFERENT TESTS: SOME FURTHER INSIGHTS

M.Bus. Budi Santosa, Michael O’Mahony · Journal of Sensory Studies · 2008 · 11 citations

Engineering, Generalizability Theory, Individual Differences +22