Concepedia

Gaël Bonnin

GB

Statistics

Publications

5

Citations

359

H-Index

5

Active since

2012

Affiliations

NEOMA Business School(Current)

REGARDS Recherches en Économie Gestion AgroRessources Durabilité Santé

Gaël Bonnin is an author at NEOMA Business School specializing in marketing, business, and marketing management.

Publications per year

2012–2019

5

Publications

5

The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention

Gaël Bonnin · Journal of Retailing and Consumer Services · 2019 · 137 citations · Full text

Business, Marketing, Marketing Management +13

Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robots

Alain Goudey, Gaël Bonnin · Recherche et Applications en Marketing (English Edition) · 2016 · 125 citations

Engineering, Marketing, Psychology +15

The kinetic quality of store design: An Exploration of its influence on shopping experience

Gaël Bonnin, Alain Goudey · Journal of Retailing and Consumer Services · 2012 · 49 citations

Business, Marketing, Retail Management +16

The narrative strategies of B2B technology brands

Gaël Bonnin, Mauricio Rodriguez Alfonso · Journal of Business and Industrial Marketing · 2019 · 32 citations

Business, Marketing, Marketing Management +13

Consumers’ neutralization strategies to counter normative pressure: The case of illegal downloading

Philippe Odou, Gaël Bonnin · Recherche et Applications en Marketing (English Edition) · 2014 · 16 citations

Business, Communication, Marketing +8

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