Concepedia

Mauricio Rodriguez Alfonso

MR

Statistics

Publications

2

Citations

53

H-Index

2

Active since

2019

Affiliations

NEOMA Business School(Current)

Mauricio Rodriguez Alfonso is an author at NEOMA Business School specializing in narrative construction, business, and narrative advertising.

ORCID

Publications per year

2019–2021

2

Publications

2

The narrative strategies of B2B technology brands

Gaël Bonnin, Mauricio Rodriguez Alfonso · Journal of Business and Industrial Marketing · 2019 · 32 citations

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A battle of drones: Utilizing legitimacy strategies for the transfer and diffusion of dual-use technologies

Mario Alberto Guerrero Mendoza, Mauricio Rodriguez Alfonso, Stéphane Lhuillery · Technological Forecasting and Social Change · 2021 · 21 citations

, , +14

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