Concepedia

Sonja Fourie

SF

Statistics

Publications

2

Citations

41

H-Index

2

Active since

2018

Affiliations

University of San Francisco(Current)

Sonja Fourie is an author at University of San Francisco specializing in marketing, financial economics, and sponsorship.

Publications per year

2018–2022

2

Publications

2

The relationship between sports sponsorships and corporate financial returns in South Africa

Julian Blake, Sonja Fourie, Michael Goldman · International Journal of Sports Marketing and Sponsorship · 2018 · 29 citations · Full text

, , +10

Designing for loyalty programme effectiveness in the financial services industry

Sonja Fourie, Michael Goldman, Michael McCall · Journal of Financial Services Marketing · 2022 · 12 citations · Full text

, , +14

1–2 of 2