Concepedia

Johannes Berendt

JB

Statistics

Publications

3

Citations

162

H-Index

3

Active since

2016

Affiliations

German Sport University Cologne(Current)

Johannes Berendt is an author at German Sport University Cologne specializing in brand positioning, brand building, and brand equity.

ORCID

Top concepts

Publications per year

2016–2018

3

Publications

3

Enemies with benefits: the dual role of rivalry in shaping sports fans’ identity

Johannes Berendt, Sebastian Uhrich · European Sport Management Quarterly · 2016 · 75 citations · Full text

Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers

Johannes Berendt, Sebastian Uhrich, Scott A. Thompson · Journal of Business Research · 2018 · 57 citations · Full text

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Rivalry and fan aggression: why acknowledging conflict reduces tension between rival fans and downplaying makes things worse

Johannes Berendt, Sebastian Uhrich · European Sport Management Quarterly · 2018 · 30 citations · Full text

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