Concepedia

Helmut Becker

HB

13

Publications

1.2K

Citations

13

H-Index

1976

Active since

Affiliations

University of Portland(Current)

University of Nevada, Reno

Indiana University

Helmut Becker is an author at University of Portland specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness EthicsOrganizational BehaviorSales EthicsConsumer ResearchEthical MarketingMarketing ManagementAdvertising

Publications per year

1976–2001

13

Publications

13

Linking Management Behavior to Ethical Philosophy--An Empirical Investigation.

David J. Fritzsche, Helmut Becker · Academy of Management Journal · 1984 · 406 citations

Personal Integrity, Sales Ethics, Ethical Dilemma +14

Ethical behavior of marketing managers

David J. Fritzsche, Helmut Becker · Journal of Business Ethics · 1983 · 177 citations

Management, Marketing Managers, Ethical Analysis +5

Business ethics: A cross-cultural comparison of managers' attitudes

Helmut Becker, David J. Fritzsche · Journal of Business Ethics · 1987 · 168 citations

Business Culture, Business Ethics, Cross-cultural Management +4

Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort

Ronald D. Anderson, Jack L. Engledow, Helmut Becker · Journal of Marketing Research · 1979 · 101 citations

Customer Experience, Customer Satisfaction, Search Effort +16

The Information Seekers: An International Study of Consumer Information and Advertising Image

A. Coskun Samli, Hans B. Thorelli, Helmut Becker et al. · Journal of Marketing · 1976 · 71 citations

Engineering, Targeted Advertising, Consumer Research +25

Rows per page

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