Concepedia

Andrea Mezger

AM

2

Publications

77

Citations

2

H-Index

2019

Active since

Affiliations

University of Cagliari(Current)

Hochschule Aalen

Universidade de Vigo

Hochschule Bielefeld

Andrea Mezger is an author at University of Cagliari specializing in business, energy policy, and consumer behavior.

Top concepts

BusinessMarketingManagementEnergy PolicyGreen MarketingConsumer BehaviorConsumer ResearchTrustEconomicsEngineering

Publications per year

2019–2020

2

Publications

2

What does it matter for trust of green consumers? An application to German electricity market

Andrea Mezger, Pablo Cabanelas, Francesca Cabiddu et al. · Journal of Cleaner Production · 2019 · 40 citations · Full text

Economics, Green Marketing, Green Consumers +13

Sustainable development and consumption: The role of trust for switching towards green energy

Andrea Mezger, Pablo Cabanelas, María Jesús López Miguéns et al. · Business Strategy and the Environment · 2020 · 37 citations

Consumer Uncertainty, Green Marketing, Engineering +26

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