Concepedia

Shaji Mathai

SM

Statistics

Publications

2

Citations

20

H-Index

2

Active since

2021

Affiliations

Bastar University(Current)

Shaji Mathai is an author at Bastar University specializing in marketing, marketing management, and customer retention marketing.

Publications per year

2021–2025

2

Publications

2

Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

Shaji Mathai, Saket Jeswani · FIIB Business Review · 2021 · 10 citations

, , +9

Are social media marketing activities reaping benefits for brands? The moderating role of education

Shaji Mathai, Sushant Kumar, Naman Sreen et al. · Marketing Intelligence & Planning · 2025 · 10 citations

, , +11

1–2 of 2