Concepedia

Plavini Punyatoya

PP

10

Publications

483

Citations

10

H-Index

2011

Active since

Affiliations

International Management Institute(Current)

Indian Institute of Management Mumbai

Plavini Punyatoya is an author at International Management Institute specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementConsumer BehaviorBrand StrategyMarketing Strategy

Publications per year

2011–2019

10

Publications

10

Effects of cognitive and affective trust on online customer behavior

Plavini Punyatoya · Marketing Intelligence & Planning · 2018 · 170 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +24

Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention

Plavini Punyatoya · Global Business Review · 2014 · 80 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +20

Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector

Durgesh Pattanayak, K. Maddulety, Plavini Punyatoya · International Journal of Quality & Reliability Management · 2017 · 77 citations

Total Quality Management, Customer Satisfaction, Service Quality +12

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

Plavini Punyatoya · Marketing Intelligence & Planning · 2015 · 51 citations

Consumer Research, Brand Strategy, Brand Loyalty +18

Effect of supply chain technology internalization and e-procurement on supply chain performance

Durgesh Pattanayak, Plavini Punyatoya · Business Process Management Journal · 2019 · 31 citations

Supply Chain Integration, Supply Chain Performance, Industrial Organization +17

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