Concepedia

My-Trinh Bui

MB

2

Publications

54

Citations

2

H-Index

2014

Active since

Affiliations

National Chengchi University(Current)

My-Trinh Bui is an author at National Chengchi University specializing in media marketing, persuasion, and interactive marketing.

ORCID

Top concepts

Publications per year

2014–2023

2

Publications

2

Digital capability and creative capability to boost firm performance and formulate differentiated CSR-based strategy

My-Trinh Bui, Huong-Linh Le · Heliyon · 2023 · 33 citations · Full text

The Importance of Attribution

My-Trinh Bui, Don Jyh-Fu Jeng, Chinho Lin · Cornell Hospitality Quarterly · 2014 · 21 citations

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